This policy explains what Midlife Atlas collects, why we hold it, how long we keep it, and how to get it deleted. It covers this website, the free tools, the Starter Kit email list and buying the paid guides.
Who is responsible for your information
Midlife Atlas decides what this site collects and why, which makes us the data controller for it. Reach us about anything in this policy at hello@midlifeatlas.com, including the requests set out below.
What we collect
When you read the site
Standard server logs may record technical information such as IP address, browser type, the pages requested and the time of the request. We use these to keep the site available and secure, not to build a profile of you.
When you create an account
Your email address and password are handled by our authentication provider; we never see your password. You can optionally add a display name. We also store your preferences: metric or imperial units, your timezone, and whether you want email updates.
When you use the tools
The trackers can keep a record in two places, and neither happens unless you ask for it. Choosing “Save on this device” keeps it in your browser’s local storage, where it never reaches us. Signing in and saving to your account keeps it in our database instead. Either way, what they keep is:
- Symptom Tracker — which symptom, a severity score from 0 to 10, any notes you write, and the date and time.
- Sleep Tracker — the date, bedtime and wake time, a sleep quality score, how many times you woke, and any notes.
- Hot Flash & Night Sweat Diary — when an episode happened, its intensity and duration, the context, and any notes.
- Appointment Builder — the title and date of the appointment and the questions you want to ask.
- Articles and products you save for later.
Anything held only on your device stays outside our reach: we cannot read it, produce a copy of it, or delete it for you. You clear it from inside the tool, or by clearing your browser’s site data.
When you join the email list
When you ask for the Starter Kit, ask for a tool’s results by email, or join the newsletter, we store your email address, which of those you asked for, and whether you agreed to receive anything further. The Starter Kit itself is delivered as a download on the page, not by email. We are not sending newsletters yet; when we start, we will send only to people who agreed to receive them. Your browser also remembers the last address you entered so the site does not ask twice — that copy stays on your device.
When you buy a paid guide
Paddle.com sells the paid guides as our online reseller and Merchant of Record, so the checkout is Paddle’s. What you enter there, including your email address, country and payment details, goes to Paddle, which handles it under its own Privacy Notice. We never see your card details. In our Paddle account we can see the order, and the email address and country you gave.
On our side, each purchase is recorded against your Midlife Atlas account: which guide, the amount and currency, the date, Paddle’s reference numbers for the order and for you as a customer, and whether it has been refunded. That record is what lets you download the guide from your account. Nothing about your health is part of it.
The tools hold health information
Entries about your symptoms, sleep and hot flashes are information about your health, and the law treats that as a special category needing extra protection. We rely on your explicit consent to hold it: nothing is stored unless you are signed in and actively save it.
We do not use it for advertising, we do not sell it, we do not share it with clinicians, employers or insurers, and we do not use it to train machine learning models. It exists so that you can look back at your own record and take it to an appointment if you want to.
Why we are allowed to hold it
- Your explicit consent — for anything you enter into the tools, and for the email list.
- Performing our contract with you — for running your account and delivering the guides you buy.
- Our legitimate interests — for security and server logs, and for keeping the site working.
Where we rely on consent you can withdraw it at any time, and withdrawing it does not affect anything done beforehand.
Who else can see it
We use a small number of service providers, who process information on our instructions and are not permitted to use it for their own purposes. Vercel hosts the site and generates the server logs described above. Supabase provides the database and sign-in service holding your account, your saved tool entries and the email list. Resend will send the newsletter once we start sending; it holds nothing today. Paddle.com sells the paid guides as our reseller and Merchant of Record and takes the payments for them, as described above. We do not run an analytics service, and we will name one here before we add one.
How long we keep it
Anything you save to your account is kept until you delete it or delete your account — we do not expire it on a schedule, because a symptom record is more useful the longer it runs. Deleting your account deletes every entry attached to it automatically. A purchase record is kept for as long as your account exists, so you can go on downloading what you bought, and deleting your account deletes it too. Paddle keeps its own record of each sale under its own policies. An email address stays on the list until you ask us to remove it, or unsubscribe once the newsletter is running.
Your rights, and how to delete your data
You can ask us for a copy of what we hold, to correct it, to delete it, to receive it in a portable format, to restrict or object to how we use it, or to withdraw consent. We will not charge you and we will respond within one month.
Deleting your account removes your profile, preferences and every symptom, sleep, hot flash and appointment entry attached to it, along with your purchase records and your access to the guides you bought. It does not remove anything saved only on your device, and it does not take your address off the email list — ask us for those separately. A self-serve delete button is not built yet, so for now ask us and we will do it for you.
If you think we have handled your information badly you can complain to your local data protection authority. We would rather you told us first, so we can put it right.
Cookies
We set only the cookies needed to keep you signed in and to keep the site secure, and a signed-out visitor is sent none at all. We do not use advertising cookies and we do not track you across other sites. The tools also use your browser’s local storage, but only once you choose to save on this device. Our Cookie Policy sets all of this out in full.
Children
Midlife Atlas is written for adults and is not directed at children. We do not knowingly collect information from anyone under 16.
Changes to this policy
If we change how we handle your information we will update this page and change the date shown here. If the change is significant and you are on the email list, we will tell you.